People want their homes to be a reflection of their personalities. And they will go to any extent to find the perfect items to decorate and furnish their house.
In this blog, you will learn about everything you need to know on how to sell home decor online and start a successful eCommerce business. You’ll learn about challenges to overcome, setting up a home decor business online, and marketing your business.
We have also compiled some popular home decor stores you can take inspiration from.
If you have an eye for detail and an affinity for aesthetics, this is your sign to start the business you’ve always dreamed of!
Current challenges for starting a home decor eCommerce
Here are some challenges faced by home decor businesses online and their solutions.
1. Difficulty in understanding the product
It can be difficult to showcase your products’ quality and other details on a virtual platform, unlike in brick-and-mortar stores. You need to educate online shoppers about your home decor products in the best way possible.
For this, the solution is to how to build customer trust with the best product content:
- Feature high-quality images or videos that showcase your furniture and home decor products from all angles. Write good product descriptions that clearly state the dimensions, materials, and colour of the items.
- Encourage your customers to leave product reviews on your website. Also, ask them to include images.
To create an easy shopping experience for your customers, you need to choose an eCommerce platform that understands these needs.
2. Shopping for home decor online doesn’t feel personal
Online shoppers expect to get a personalised shopping experience online. Many online businesses fail to implement personalisation, which makes them lose out on returning customers. So, you should make your customers feel that their preferences and needs are understood.
- Use chatbots (chat widgets) on your online store to better understand shoppers and answer their queries quickly.
- Provide personalised product recommendations throughout the buyer journey. Suggest products that will appeal to each individual shopper based on the items they interact with on your online store.
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These customer engagement features (chat widgets, WhatsApp Bot) are available on Instamojo premium online stores. They act like a virtual sales person for your potential customers.
Get started for free and explore your dream online store!
How to start a successful home decor business online in India
Here are 5 easy steps to start selling home decor online:
- Pick a home decor niche
- Source your products
- Create an online store to sell home decor
- Setup social media for your business
- Market your home decor online
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